Social Media Wellness Quiz – Get Your Social Media Strategy Back On Track

 

Jessica payne Social Media Wellness Quiz

It’s mid-year planning season!!!!!! This means you’re probably chipping away at a long list of to-do’s to miraculously accomplish before the end of the year. I know I am. Don’t fret if social media is collecting dust on the shelf. Here’s a quick exercise to ensure your social media program isn’t left off of that list.

Think of it as your mid-year social media wellness checkup. While it doesn’t include the kitchen sink, participating in the exercise will help you first, GET REAL on the status of your social media program and second, bring it back into alignment by setting goals so that you can start achieving results. 

In order to get results, you need a plan. To create a plan, you need goals. And to create goals you need to get honest with yourself about where you’re at with your own program. What’s been your proudest moment? Where are you hung up? What’s holding you back? Here’s a hint: you’re exactly where you need to be. Assess, adjust and let’s get you back into alignment.  

You can complete the following exercise in 20 minutes or take as long as you like. I encourage you to print this out and record your answers with a pen and paper. Turn off your digital devices while completing the exercise too. Don’t worry. They’ll be right there when you’re finished. I PROMISE.

Now, get going!

Social Media Wellness Quiz 

  1. Have I truly committed to social media so far this year? y/n
    Example Answer: Heck no. I need to get my sh** together.

  2. How can social media help me accomplish my goals?
    Example Answer: It can help me reach a global audience especially with new features like live streaming.

  3. Am I (still) using the best channels to reach my primary audience?
    Example Answer: Not exactly. I’ve been completely neglecting LinkedIn.

  4. Has my content been effective?
    Example Answer: Yes! My live tweets at conferences have brought me new prospects.

  5. What value am I offering through social media content to build trust and be memorable?
    Example Answer: People like my free tools and insights which keeps them engaged on my channels and returning each week.  

  6. Does my content accurately reflect who I am?
    Example Answer: Not really. It’s mostly just articles I share.

  7. Is my call-to-action (CTA) clear?
    Example Answer: No. Which could be why engagement dropped on my Facebook page.

  8. Am I using the best tools?
    Example Answer: Not sure. I use Hootsuite but there are probably others. 

  9. A brand/organization that I enjoy following on social media is ______ because___.
    Example Answer: Glossier for their cheeky personality and fresh, minimalistic look/feel.

  10. If there’s one thing I’d like to improve about my social media program before the end of the year, it’s ________.
    Example Answer: Consistency. I know I can make the time and create better content and need to finally commit to it as a priority.

You’ve probably realized by now that there are no right or wrong answers to this quiz. Your answers are valid and you’re already further along than you were when you began the quiz. Bravo! The next step is up to you! What do you need to to do fully commit to your social media strategy? Then, execute.

If you’re stuck on next steps and found this helpful, you’ll want to try my Five Steps for Inspiring Action on Social Media Cheat Sheet. It’s free to download and a tool I use every time I sit down to write a social media plan and content with purpose. This will help you put purpose behind every second you spend thinking about social media.

How to Maximize Engagement and Sales in Every Social Media Post

 

Guess what THE BIGGEST CONVERTER is when it comes to social media content. Here’s a hint: it’s not linking to your website, although that is important.

According to experts, including a call to action (CTA) on places like Facebook can increase your click through rate by up to 285%.* So, why do so many brands forget to include a CTA? Here’s your chance to get a leg-up on the competition.

A call to action is simple direction where you tell people WHAT TO DO AND WHERE TO GO to accomplish your goal, typically in five words or less.

A classic CTA we’ve all seen is, “for more information, visit our website at www…” but did you know there are tons more? Including a CTA, PLUS A LINK, plus eye-catching social media content is the trifecta every smart social media strategist shoots for. Why? Because that creates the HIGHEST CONVERSIONS, be it more traffic to your site and sales or engagement right there on social media.

Remember, you’re on social media for a reason. TO INSPIRE ACTION. You have a GOAL to reach and objectives to accomplish which involve getting people to go from passive followers to active and engaged fans or customers. A fundamental piece of mastering social media is knowing how to put purpose behind everything you do on places like Twitter, Facebook, Instagram and Snapchat. Including a call to action is THE MOST CONVERTING piece of content in your entire post so included one.

HERE ARE HIGH-CONVERTING CTA COMMANDS TO CONSIDER FOR YOUR NEXT SOCIAL MEDIA CAMPAIGN:

  • For more information, visit…
  • Tag a friend
  • Leave a comment
  • Click to RSVP…
  • Share this post to support xyz
  • Click to donate (download, purchase or subscribe)
  • Doubletap (Instagram like)

AND THEN DON’T FORGET TO INCLUDE THE LINK if there is one. This is the most costly mistake you can make when posting to social media.

As independent as we like to think we humans are, we aren’t. We still need more than a simple push sometimes to get us to stop scrolling and actually pay attention. So the next time you sit down to write social media content, ask yourself: “what do I need my followers to do to accomplish my goal?” Then frame your social media posts around that with a simple CTA.

TIP: Jump on social media and follow a favorite brand or two. See if you can pick out their CTA. Once seen, you can’t unsee it! So, take a page out of their playbook.

This is step four of my popular “How to Inspire Action on Social Media in Five Simple Steps” process. You can download the official cheat sheet, which highlights all of the major ingredients needed for you to immediately begin infusing action-oriented language into your social media program. It is free for download here.

If you found this helpful, you’ll not want to miss my latest blog post on how to increase engagement on social media using emotion for greater results.

 

*Source: AdRoll

How to Increase Engagement on Social Media Using Emotion

How to Inspire Action on Social Media Jessica Payne Brand organics

 

Successful brands recognize the value of creating an emotional connection as quickly as possible on social media. So, is there a right or wrong way to stop the dreaded thumb scroll and drive actual engagement? 

Yes, and the first step is to think positively when it comes to your storytelling.

Studies have shown that using positive emotions (like humor, awe and delight) on social media engages 3 times more than when using negative or fear-based emotions.

If you’re struggling to connect with your audience on social media, it’s most likely because:

  1. You’re relying solely on negative or fear-based messaging to convince your customers to buy from you

  2. Your choice of video or images used doesn’t accurately reflect your customer or his/her aspirations

  3. You post about your business, product or service 100% of the time

Stop doing all of this. Start thinking about what your customers want and need. Where are they at in life, right now? What’s keeping them up at night? What’s your personal experience facing what they are facing now? Can you offer encouragement or a solution? Can your social media channel serve as a safe place for your followers to gather? Ask yourself if your story has been missing from your content. Adding this valuable context suddenly pushes you forward as someone they can relate to on a human level. Someone they can trust. Just make sure it’s true. 

Using your own lived experience told through stories, videos, images or even casual tweets is much more natural and suddenly frees you to market your brand without being pushy or salesy. TRY IT. 

TIP 1: I’m always surprised by how many businesses still rely on lifeless stock imagery when there are better alternatives like Unsplash and CreateHERStock just to name a few. If you don’t have your own photography, I recommend spending time exploring these resources and always follow licensing agreements. 

TIP 2: “Social Media Fatigue” is an actual term coined for the general burnout people feel and increasingly, people are more protective about how and where they spend their time online. People are starving for a positive experience and that’s where you come in!

Establishing trust is the quickest way to stop the dreaded thumb scroll, to get people to listen, watch, like and share. But you have to pay it forward. Connect first and then convert. 

I’m so proud to share with you my “How to Inspire Action on Social Media in Five Simple Steps” cheat sheet, which highlights all of the major ingredients needed for you to immediately begin infusing emotion and trust into your social media program. It is free for download here.

If you found this helpful, you’ll not want to miss my blog post on secrets to creating short and sweet social media content for greater success.

Feeling stuck when it comes to social media? Take my 20-minute Social Media Wellness Quiz to assess and build your roadmap for the year ahead.

Jessica payne Social Media Wellness Quiz

Secrets to Creating Short & Sweet Social Media Content

 

Raise your hand if you’re a multi-tasker. I am too. I’m constantly watching Netflix while thumbing through Twitter or checking email. It’s a habit that I’m trying to break when in mixed company but when I’m on my own, it’s my preferred go-to for winding down.

I’m essentially competing with my own attention span. Companies vying for my time know this and the ones that actually reach me do ONE THING DIFFERENTLY THAN THE REST. 

They keep it simple.

Now, more than ever, it’s important for businesses to simplify their story when it comes to social media content. I’m not just talking about keeping posts under a certain number of characters – although that helps – but bringing in other elements like imagery, subtitles to YouTube videos or even audio. Essentially you want to start incorporating elements that make your audience work less hard so they can consume more of your content even while distracted.  

Tip: WRITE IT AND DESIGN IT FOR MOBILE DEVICES. If it fits nicely on a mobile phone screen and doesn’t require a thumb scroll, you’re golden.

The general rule I tell my clients is SHORT + SWEET + MOBILE and you’d be surprised at how quickly their results on social media improve.

FIND OUT HOW TO TRANSFORM YOUR SOCIAL MEDIA CONTENT into crystal clear, purpose-driven content for Facebook, Instagram, Twitter and more in my “How to Inspire Action on Social Media in Five Simple Steps” cheat sheet.

If you found this helpful, you’ll not want to miss my latest blog post on how to make your social media content more authentic for greater success.

Easy Ways to Achieve Greater Success on Social Media Using Authentic Storytelling

Jessica Payne authenticity social media cheat sheet

How important is authenticity?

A client recently asked me this question and I could tell he was frustrated. I answered it citing a favorite stats: 

“91% of customers want brands they follow to be authentic in their social media posts.”*

There’s no mistake that “authenticity” has become a buzzword for marketers but what I’m hearing from clients is that they are frustrated because they lack a roadmap which shows how to bring authenticity into their social media strategy and combine it with other elements to INSPIRE ACTION. You know, that thing you want people to DO to help your business succeed and grow!

Authenticity includes telling the truth and being transparent, yes. Increasingly so, though, it also means demonstrating less of a perfect, high-gloss brand identity and more of a unique, natural sense of “brand self” that is consistent in every image, post and tweet you share. When it comes to creating authentic social media content, it’s OWNING YOUR STORY and nobody else’s. It’s conveying (clearly) why you’re here and what you stand for.

Needless to say, if your business lacks a clear sense of brand “self” or purpose, you’re among the many businesses that LACK AUTHENTICITY. That translates to lost followers, dollars or worse. Here’s the thing, though. It’s easy to fix.

Tip: Do you know how to tell if your brand isn’t authentic? 

I’ve laid out EXACTLY WHERE AUTHENTICITY FITS INTO YOUR SOCIAL MEDIA STRATEGY so you can start putting creativity and purpose behind every post, tweet and live stream and grow your business.  

It’s included in my brand new  “How to Inspire Action on Social Media in Five Simple Steps” cheat sheet, available and free for download here. 

Take it. Use it. And start generating greater results on social media.

*Source: Bonfire Marketing

New Social Media Workshop News, Join My Podcast & More

Share your story.

2017 is being called “the year of inspired action” and I’m excited to announce two ways I’m giving you the mic to inspire others and boost your success.

After a soft launch this year, I’m proud to say my speaking series workshop on inspiring action is gaining popularity. This is incredibly fulfilling to me (it is my baby) and I want to say thank you to everyone from beta to launch to my latest attendees who have found it of value. Given the demand, I’ve decided to consider requests through the end of the year based on my availability.

Here’s what you learn:
– How to combine creativity and focus for better results in five steps
– How to put purpose behind every second you spend on social media
– Top visual trends including easy ways to add images or video
– Tricks to more eyeballs, clicks and conversions
– Live post writing and publishing

It’s an upgrade to the old social media “bootcamp” model which typically focuses solely on teaching marketing/comms teams. This focuses on activating your community of eager ambassadors instead.

Social media is available to everyone and sometimes, we pros do nothing more than get in the way. Everyone can learn to put purpose behind their time spent on social media.

Contact me for more information on how to book a workshop.

I’m proud to say the Brand Organics Podcast™ is doing well and we’re getting requests for guests on the show.

It’s been a blast so far.  Outside interest is always welcome, but as always, I want to honor this community first. #BecauseReciprocity.

The show touches on brand, communications, social strategy and entrepreneurship and takes a casual, yet balanced approach combining best practices and passion. It’s a lot of fun too. Recent guests include startup founders Graeme Winder (PAZU) and Gina Garcia (Trikaroo) upcoming guests include womenpreneurs, CEOs and a few surprises.

If you, a client or colleague has a compelling story to tell, reach out. This platform is super important to me and I want to give as many people as I can the opportunity to empower others.

You can find the Brand Organics Podcast™ on iTunes. Don’t forget to subscribe!

NEW PODCAST: Here’s how to master one of the biggest hurdles for my clients: social media.

One of the biggest things keeping my clients up at night is figuring out the best way to use social media. Typically, their frustrations fall into two categories:

  1. Feeling like they’re wasting too much time with nothing to show for it.
  2. Unsure if they’re using the right channels to reach their customers and inspire action and results!

First, let me congratulate you for taking the plunge and using social media. Second, let me reassure you that you’re not alone when it comes to staying on top of the latest best practices. In fact, a recent study revealed “nine out of 10 companies report their workers don’t have the requisite skills to leverage social media as a business tool.”

In my latest podcast, I walk you through six easy tips on “How to Inspire Action on Social Media,” so that you’re time is spent more like a bonafide social media strategist that benefits your bottom line.

Listen Here! 

The Brand Organics Podcast™ with Jessica Payne is a popular podcast for entrepreneurs serious about aligning their business with their purpose for greater success and impact on the world. 

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PODCAST – How To Come From A Place of Service No Matter What You’re Selling – Click to Listen –

Happy Thanksgiving!

It’s hard to imagine I’ll be on vacation tomorrow. So much has been going on here behind the scenes, I can’t wait to tell you all about it. If you’re curious, take a look at my website where you’ll notice a complete brand refresh. You may have also seen some new imagery and messaging popping up around social media, including this channel.

But first, I wanted to say THANK YOU to everyone out there who has believed in me since day one. I am grateful for your friendship, encouragement, partnership and creativity. Wishing you all a beautiful, safe Thanksgiving. Here’s a video I made just for you.  And yes, Lady makes a cameo.

 

Why Are Authentic Brands Successful?

Can an authentic brand be successful? What if there was a simple formula to follow designed to drive engagement, forge relationships and build trust? Well, there is. In this episode, Jessica reverse-engineers success and takes you step by step through a recipe for building a powerful and authentic brand.