Here’s How Visual Storytelling Creates Positive Change

Visual storytelling is very close to my heart because it gives my clients a voice and empowers them to create positive change. Here are favorites from a social media brand campaign we’re working on for EachMindMatters.org. They are a fantastic organization focused on ending the stigma around mental health and these images have helped spark important conversations ranging from suicide prevention to self-care and support.

Serena Ehrlich of Business Wire talking about how PRs need to sell their skills and impact like marketers or else they’ll lose to the competition. PRSA-LA

Serena Ehrlich of Business Wire talking about how PRs need to sell their skills and impact like marketers or else they’ll lose to the competition. PRSA-LA

Unfold your own myth! #empowerment via Ripl.com

Unfold your own myth! #empowerment via Ripl.com

I’d be nowhere without mentors. Thank you! http://s.ripl.com/569c2h #success via Ripl.com

I’d be nowhere without mentors. Thank you! http://s.ripl.com/569c2h #success via Ripl.com

The Secret of Success Is Mentorship. Thanks, Mom.

I’ve been thinking about how to celebrate National Small Business Week and I keep coming back to mentorship.  I wouldn’t be who I am or where I am today without the generosity of others throughout my life, especially since starting my own business.

Think about the moments in your life where you have made a decision based on advice from someone you trust and how that decision ultimately changed the trajectory of your life. What better definition of empowerment is there?

There’s nothing more empowering than mentorship.

So, this blog post goes out to all of the mentors – and mentees – out there, because of what you mean to me and I’m hoping, what you mean to everyone else, small business owners and all.

People like…

  • My high school choir teacher, Mrs. B, who gave me a voice.
  • My twin sister, Melyssa, who fought for a sense of individuality during our formative years with rebel flair. 
  • Amy, who in 2002, told me to take a temping job to get my foot in the PR industry door way back when nobody was hiring recent grads. It worked.
  • Edie, for showing me the power of poise.
  • Daniel, who opened my eyes to a life of being my own boss just as I was considering it.
  • Maggie, who said that I’d never starve if I was half-good at my job.

Picture

Jessica Payne and her mother, Nancy.

If you light a lamp for someone it will also brighten your own path.” 
– Buddhist proverb

And to my biggest mentor…my mother, Nancy. For lifting me during dark times and soaring with me during moments of triumph and great success. Happy Mother’s Day, Mom.

Take a moment to thank a mentor this week for all they’ve done for you and consider being a one for someone just starting out in their career or business.

Branding Myth: Busted. Will a Prettier Website Make Me Money?

I’m going to take on one of the most frequently-asked questions in web design. I get asked this question quite a bit. So, I’d like to share the same advice I give to my clients with you.
Forget pretty. Think functional. Your website serves a simple purpose and that is to get people to do what you want them to do. Buy, donate, sign up, join, enroll or subscribe – whatever the objective is – keeping the path to that objective well lit is the smartest thing you can do for your business.

Here are things successful organizations do to drive engagement on their websites:

  1. Explain who they are
  2. Explain what they do
  3. Explain who they serve
  4. Repeatedly offer easy ways to engage

Focus on functionality for the greatest impact. http://s.ripl.com/z81z6m #design via Ripl.com

Focus on functionality for the greatest impact. http://s.ripl.com/z81z6m #design via Ripl.com

Create massive #impact with every decision. http://s.ripl.com/9izcj7 #productivity via Ripl.com

Create massive #impact with every decision. http://s.ripl.com/9izcj7 #productivity via Ripl.com

Happy Earth Day Facebook Live Challenge

Happy Earth Day! OK, I’m challenging you to post a similar Facebook Live video on your own today doing something you love in honor of #EarthDay. If you do, tag this page so we can follow your adventures.

Between the deadlines and demands, it’s important to #pause. Here’s one of my favorite escapes. What about you? #strategybites Want to show off where you pause? #PauseChallenge

Between the deadlines and demands, it’s important to #pause. Here’s one of my favorite escapes. What about you? #strategybites Want to show off where you pause? #PauseChallenge