Visual storytelling is very close to my heart because it gives my clients a voice and empowers them to create positive change. Here are favorites from a social media brand campaign we’re working on for EachMindMatters.org. They are a fantastic organization focused on ending the stigma around mental health and these images have helped spark important conversations ranging from suicide prevention to self-care and support.
I’ve been thinking about how to celebrate National Small Business Week and I keep coming back to mentorship. I wouldn’t be who I am or where I am today without the generosity of others throughout my life, especially since starting my own business.
Think about the moments in your life where you have made a decision based on advice from someone you trust and how that decision ultimately changed the trajectory of your life. What better definition of empowerment is there?
There’s nothing more empowering than mentorship.
So, this blog post goes out to all of the mentors – and mentees – out there, because of what you mean to me and I’m hoping, what you mean to everyone else, small business owners and all.
Take a moment to thank a mentor this week for all they’ve done for you and consider being a one for someone just starting out in their career or business.
I’m going to take on one of the most frequently-asked questions in web design. I get asked this question quite a bit. So, I’d like to share the same advice I give to my clients with you.
Forget pretty. Think functional. Your website serves a simple purpose and that is to get people to do what you want them to do. Buy, donate, sign up, join, enroll or subscribe – whatever the objective is – keeping the path to that objective well lit is the smartest thing you can do for your business.
Here are things successful organizations do to drive engagement on their websites:
- Explain who they are
- Explain what they do
- Explain who they serve
- Repeatedly offer easy ways to engage