On Storytelling: How To Use & Choose The Best Platform
When Success Feels Hollow – What To Do Next
It’s easy to know you need to make changes when things aren’t gong well, but what about the opposite? What if your job is easy or you’re making a s*** ton of money? Join me for my next episode where I walk you through how to recognize hollow success and what you can do to capture that energy and make your next most powerful decision.
If this feels a little different from past shows, you’re right. I’m making powerful shifts in this show to center more around empowerment and storytelling, specifically how we can all speak our truth. We can no longer let others speak for us in life and business and it’s time we get serious and take the wheel in our own decision-making. Feel me? So let’s get serious-ish, let’s have a few laughs and let’s do it together.
Before You Speak: THINK – How to Create Powerful Authentic Storytelling for Social the Right Way GREAT SHOW TODAY! Thanks everyone for joining. Check the comments below for a link to my Social Media Wellness Quiz which is free on my blog. You can also see how a BOT works by visiting my homepage at www.JessicaPayne.us.
If your social media isn’t engaging like it used to, there’s probably an emotional disconnect. Social media strategy has changed in the last six months and you may be falling into old traps and shortcuts that no longer serve you. In this episode of Jessica Payne LIVE: Learn how to use the power of emotion to be more authentic and less pushy when marketing your brand.
It’s mid-year planning season!!!!!! This means you’re probably chipping away at a long list of to-do’s to miraculously accomplish before the end of the year. I know I am. Don’t fret if social media is collecting dust on the shelf. Here’s a quick exercise to ensure your social media program isn’t left off of that list.
Think of it as your mid-year social media wellness checkup. While it doesn’t include the kitchen sink, participating in the exercise will help you first, GET REAL on the status of your social media program and second, bring it back into alignment by setting goals so that you can start achieving results.
In order to get results, you need a plan. To create a plan, you need goals. And to create goals you need to get honest with yourself about where you’re at with your own program. What’s been your proudest moment? Where are you hung up? What’s holding you back? Here’s a hint: you’re exactly where you need to be. Assess, adjust and let’s get you back into alignment.
You can complete the following exercise in 20 minutes or take as long as you like. I encourage you to print this out and record your answers with a pen and paper. Turn off your digital devices while completing the exercise too. Don’t worry. They’ll be right there when you’re finished. I PROMISE.
Now, get going!
Social Media Wellness Quiz
Have I truly committed to social media so far this year? y/n
Example Answer: Heck no. I need to get my sh** together.
How can social media help me accomplish my goals?
Example Answer: It can help me reach a global audience especially with new features like live streaming.
Am I (still) using the best channels to reach my primary audience?
Example Answer: Not exactly. I’ve been completely neglecting LinkedIn.
Has my content been effective?
Example Answer: Yes! My live tweets at conferences have brought me new prospects.
What value am I offering through social media content to build trust and be memorable?
Example Answer: People like my free tools and insights which keeps them engaged on my channels and returning each week.
Does my content accurately reflect who I am?
Example Answer: Not really. It’s mostly just articles I share.
Is my call-to-action (CTA) clear?
Example Answer: No. Which could be why engagement dropped on my Facebook page.
Am I using the best tools?
Example Answer: Not sure. I use Hootsuite but there are probably others.
A brand/organization that I enjoy following on social media is ______ because___.
Example Answer: Glossier for their cheeky personality and fresh, minimalistic look/feel.
If there’s one thing I’d like to improve about my social media program before the end of the year, it’s ________.
Example Answer: Consistency. I know I can make the time and create better content and need to finally commit to it as a priority.
You’ve probably realized by now that there are no right or wrong answers to this quiz. Your answers are valid and you’re already further along than you were when you began the quiz. Bravo! The next step is up to you! What do you need to to do fully commit to your social media strategy? Then, execute.
If you’re stuck on next steps and found this helpful, you’ll want to try my Five Steps for Inspiring Action on Social Media Cheat Sheet. It’s free to download and a tool I use every time I sit down to write a social media plan and content with purpose. This will help you put purpose behind every second you spend thinking about social media.
Join me and special guest Black Belt Bots own RJ Redden to learn how to combine storytelling and chatbots to create a more authentic and seamless pipeline for your clients. We’ll talk about how to capture interest of website visitors while they wait and nurture REAL relationships through messenger without being pushy.
From Facebook to Instagram: Storytelling with IGTV
If you’re a little nervous about YouTube, Instagram’s new video channel feature IGTV might be a great place for you to flex your content creativity muscles beyond Facebook. Join me to talk about Instagram, IGTV and the latest trends coming out of this mighty app. Then join me on Instagram right after (@jpaynebu) for the highlights!
- On Storytelling: How To Use & Choose The Best Platform
- When Success Feels Hollow – What To Do Next It’s easy to know you need to make changes when things aren’t gong well, but what about the opposite? What if your job is easy or you’re making a s*** ton…
- Making Tough Business Decisions – Letting go of what’s no longer serving you, saying no (thank you) and more. Join me for a very REAL conversation and to share your own story about making real and to…