I’m going to take on one of the most frequently-asked questions in web design. I get asked this question quite a bit. So, I’d like to share the same advice I give to my clients with you.
Forget pretty. Think functional. Your website serves a simple purpose and that is to get people to do what you want them to do. Buy, donate, sign up, join, enroll or subscribe – whatever the objective is – keeping the path to that objective well lit is the smartest thing you can do for your business.
Here are things successful organizations do to drive engagement on their websites:
Explain who they are
Explain what they do
Explain who they serve
Repeatedly offer easy ways to engage
https://jessicapayne.us/wp-content/uploads/2016/11/1461776044.png399476jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2016-04-27 17:00:252016-11-14 17:02:07Branding Myth: Busted. Will a Prettier Website Make Me Money?
https://jessicapayne.us/wp-content/uploads/2017/11/focus-on-functionality-for-the-greatest-impact-http-s-ripl-com-z81z6m-design-via-ripl-com_thumbnail.jpg640640jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2016-04-27 09:35:552016-04-27 09:35:55Focus on functionality for the greatest impact. http://s.ripl.com/z81z6m #design via Ripl.com
https://jessicapayne.us/wp-content/uploads/2017/11/create-massive-impact-with-every-decision-http-s-ripl-com-9izcj7-productivity-via-ripl-com_thumbnail.jpg640640jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2016-04-25 10:23:242016-04-25 10:23:24Create massive #impact with every decision. http://s.ripl.com/9izcj7 #productivity via Ripl.com
Happy Earth Day! OK, I’m challenging you to post a similar Facebook Live video on your own today doing something you love in honor of #EarthDay. If you do, tag this page so we can follow your adventures.
https://jessicapayne.us/wp-content/uploads/2017/11/happy-earth-day-facebook-live-challenge_thumbnail.jpg400400jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2016-04-22 10:31:522016-04-22 10:31:52Happy Earth Day Facebook Live Challenge
https://jessicapayne.us/wp-content/uploads/2017/11/between-the-deadlines-and-demands-it-s-important-to-pause-here-s-one-of-my-favorite-escapes-what-about-you-strategybites-want-to-show-off-where-you-pa_thumbnail.jpg400400jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2016-04-11 17:14:352016-04-11 17:14:35Between the deadlines and demands, it's important to #pause. Here's one of my favorite escapes. What about you? #strategybites Want to show off where you pause? #PauseChallenge