Guess what THE BIGGEST CONVERTER is when it comes to social media content. Here’s a hint: it’s not linking to your website, although that is important.
According to experts, including a call to action (CTA) on places like Facebook can increase your click through rate by up to 285%.* So, why do so many brands forget to include a CTA? Here’s your chance to get a leg-up on the competition.
A call to action is simple direction where you tell people WHAT TO DO AND WHERE TO GO to accomplish your goal, typically in five words or less.
A classic CTA we’ve all seen is, “for more information, visit our website at www…” but did you know there are tons more? Including a CTA, PLUS A LINK, plus eye-catching social media content is the trifecta every smart social media strategist shoots for. Why? Because that creates the HIGHEST CONVERSIONS, be it more traffic to your site and sales or engagement right there on social media.
Remember, you’re on social media for a reason. TO INSPIRE ACTION. You have a GOAL to reach and objectives to accomplish which involve getting people to go from passive followers to active and engaged fans or customers. A fundamental piece of mastering social media is knowing how to put purpose behind everything you do on places like Twitter, Facebook, Instagram and Snapchat. Including a call to action is THE MOST CONVERTING piece of content in your entire post so included one.
HERE ARE HIGH-CONVERTING CTA COMMANDS TO CONSIDER FOR YOUR NEXT SOCIAL MEDIA CAMPAIGN:
For more information, visit…
Tag a friend
Leave a comment
Click to RSVP…
Share this post to support xyz
Click to donate (download, purchase or subscribe)
Doubletap (Instagram like)
AND THEN DON’T FORGET TO INCLUDE THE LINK if there is one. This is the most costly mistake you can make when posting to social media.
As independent as we like to think we humans are, we aren’t. We still need more than a simple push sometimes to get us to stop scrolling and actually pay attention. So the next time you sit down to write social media content, ask yourself: “what do I need my followers to do to accomplish my goal?” Then frame your social media posts around that with a simple CTA.
TIP: Jump on social media and follow a favorite brand or two. See if you can pick out their CTA. Once seen, you can’t unsee it! So, take a page out of their playbook.
This is step four of my popular “How to Inspire Action on Social Media in Five Simple Steps” process. You can download the official cheat sheet, which highlights all of the major ingredients needed for you to immediately begin infusing action-oriented language into your social media program. It is free for download here.
If you found this helpful, you’ll not want to miss my latest blog post on how to increase engagement on social media using emotion for greater results.
https://jessicapayne.us/wp-content/uploads/2017/08/qtq80-p8uMqe.jpeg14402160jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2017-08-02 16:20:272017-08-02 16:22:00How to Maximize Engagement and Sales in Every Social Media Post
Every smart business owner knows that creating an emotional connection is a powerful way to grab attention and establish trust with their customers. THE SAME EXACT RULE APPLIES WHEN USING SOCIAL MEDIA.
In fact, studies have shown that using positive emotions like humor, awe and delight on social media engage 3 times higher than negative emotions.
If you’re struggling to connect with your audience on social media, it’s mostly likely because:
You’re relying solely on negative or fear-based messaging to convince your customers to buy from you
Your choice of video or images used doesn’t accurately reflect your customer or his/her aspirations
You post about your business, product or service 100% of the time
Stop doing all of this. Start thinking about what your customers want and need. Where are they at in life, right now? How can you help them visualize the benefit of purchasing your product or service? Do they see themselves in your storytelling?
TIP 1: I’m always surprised by how many businesses still rely on lifeless stock imagery when there are better alternatives likeUnsplash and CreateHERStock just to name a few. If you don’t have your own photography, I recommend spending time exploring these resources and always follow licensing agreements.
TIP 2: “Social Media Fatigue” is an actual term coined for the general burnout people feel and increasingly, people are more protective about how and where they spend their time online. People are starving for a positive experience and that’s where you come in!
Establishing trust is the quickest way to convert customers and creating an emotional connection is where it starts. IT’S YOUR BIGGEST OPPORTUNITY TO INCREASE ENGAGEMENT AND CONVERT ON SOCIAL MEDIA. But emotion is just one ingredient in your social media strategy.
https://jessicapayne.us/wp-content/uploads/2017/06/qtq80-qxWemS.jpeg14402183jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2017-06-26 12:01:452017-06-26 12:09:18How to Increase Engagement on Social Media Using Emotion
Raise your hand if you’re a multi-tasker. I am too. I’m constantly watching Netflix while thumbing through Twitter or checking email. It’s a habit that I’m trying to break when in mixed company but when I’m on my own, it’s my preferred go-to for winding down.
I’m essentially competing with my own attention span. Companies vying for my time know this and the ones that actually reach me do ONE THING DIFFERENTLY THAN THE REST.
They keep it simple.
Now, more than ever, it’s important for businesses to simplify their story when it comes to social media content. I’m not just talking about keeping posts under a certain number of characters – although that helps – but bringing in other elements like imagery, subtitles to YouTube videos or even audio. Essentially you want to start incorporating elements that make your audience work less hard so they can consume more of your content even while distracted.
Tip: WRITE IT AND DESIGN IT FOR MOBILE DEVICES. If it fits nicely on a mobile phone screen and doesn’t require a thumb scroll, you’re golden.
The general rule I tell my clients is SHORT + SWEET + MOBILE and you’d be surprised at how quickly their results on social media improve.
https://jessicapayne.us/wp-content/uploads/2017/06/david-200088.jpg22793190jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2017-06-09 14:09:122017-06-09 14:15:19Secrets to Creating Short & Sweet Social Media Content