This week, we learned (again) that the world is a scary place. The instinct to retract is 100% legit and something I’m currently experiencing. Slowly, I’m stepping back out into the light and setting boundaries like crazy. Weeks like this, I’m not a fan of having to use social media professionally for work. But, I’m inspired every day from what I see in stories, tweets and posts. It’s inspired me to put together this post.
Here are three ways I’m using social media for good. Maybe you can too. Because we could use more good right now.
1. I’m posting something heartfelt to show I’m human.
Lately, I’ve started to reveal more about myself across my professional social media channels. I’m not talking about airing my dirty laundry, but expressing myself and using my channels as a platform to check in with myself and my community. This is 50% terrifying and 50% liberating and have noticed something pretty amazing. People are generally interested and supportive. For the time being, humans still run social media and I think are craving a genuine connection more than ever. Pull back the marketing speak for a little bit and think of something heartfelt to say across your professional channels. Even if it’s letting your followers know how you’re doing or encouragement, it will make you and them feel better.
2. I’m sharing positive/helpful resources across my network.
I want to feel useful right now and think you probably do too. So, instead of sharing another CNN update or angry post – not that those aren’t legit – focus on finding and sharing resources that help so that you and others can feel useful. There’s this great quote by author François Lelord who said, “happiness is feeling useful to others.” I personally believe that we can change the frequency of social media conversation in our own networks if we all focus on being helpful and maybe get a sense of happiness back. So, if you see someone trying really hard to raise money or help their local community or start a conversation, help them spread the word.
3. I’m setting boundaries while keeping myself open to conversations.
I don’t have all of the answers and neither does my social network. I’m very aware that my own social media “pruning” has lead me to become probably too insulated and I’m doing my best to widen the net again. It’s so easy to flip the switch or tap “unfollow.” And sometimes this is 100% necessary. But I’m trying to be better about at least keeping an open mind. Discernment is key for me when it comes to managing my time and energy, but if I’m to believe that dialogue can create positive change, I need to also believe that conversations will not always be easy and that positive change can, in fact, be created directly through the most uncomfortable – yet honest and sometimes public!! – conversations. So, I encourage you to do that too. Don’t close the world off on social media. Govern your communities and protect them any safe place, but don’t shut the world out.
I believe that social media can be used for good. And lives are changed every single day because regular people connect and share life experiences on these funny little channels. Amazing things can and will happen. So, I’m going to give it a try and hope you will too.
https://jessicapayne.us/wp-content/uploads/2017/10/10-H-1.png5121024jpayneabundancehttps://jessicapayne.us/wp-content/uploads/2016/11/Jessica-Payne_Logo_Main-Logo_WhiteRect--300x167.pngjpayneabundance2017-10-04 14:29:402017-10-04 14:33:263 Ways To Use Social Media For Good
It’s nearly October, which means it’s practically December if you’re in planning mode for the holiday season and I feel you if you’re scratching your head, wondering where you’re going to find the time and creativity to get back in front of your customers.
Below are three ways you can excite your customers starting today in ways that won’t annoy them or be a pain for you well ahead of the crazy holiday promotion/advertising season. So, like now. The best part is you can smash these out over the next week and all of these ideas are free-ish. Most just take time and some involve you paying it forward with a product or one of your services.
Your creativity is in you, I can see it — buried somewhere underneath your carpool responsibilities and time sheets and easily fueled by a Pumpkin Spice Latte or three.
DO THESE OVER THE NEXT WEEK:
Idea 1: Customer LUV Promotion Find a handful of awesome customers (so, like 5?) and promote their business on social media for free. So it’s not a straight-up advertisement, be organic about it and use tags, highlight a milestone or just show them love for the positive change they are making in their community. Use your channel to celebrate them and be wicked subtle about promoting yourself. Reaching out will reignite conversations in a 100% authentic way and maybe reveal newer opportunities to work together. They’ll share it too, so boom, that will help your brand visibility.
Idea 2: Host LIVE Videos Now, I don’t mean makeup tutorials unless you’re actually in the cosmetic industry. What I’m talking about is use your iPhone or desktop and film (do we still say film??) a live 5 to 10-minute video this week to share important news, demo your product or heck, invite in a customer to talk to them very casually and quickly about a problem they’ve solved using your services or through your collaboration. Demonstrate that your clients/customers have reached a desired outcome or emotional state as a direct result from working with you. Have THEM tell the story. Focus on REAL and not perfect. Living rooms as the set and dogs in the background actually aren’t an issue on live social vids. I know a guy who DJs in front of a blue screen every week for his LIVE broadcasts. Choose the right environment for you. Just NO CONFERENCE ROOMS. Keep it casual.
Idea 3: Surprise & Delight Out of Gratitude Give away your product or services (either for FREE or at a discount) to a handful of lucky followers. This is a pure SURPRISE AND DELIGHT tactic – so don’t ask them to do anything upfront. Be 100% genuine about it and be committed and accept that someone you may reward might not reciprocate. That’s highly unlikely though if they are a follower. Use discernment. Choose people who have followed/contributed to your on-page conversations as they will more than likely share their gratitude among their network perhaps even refer you. That’s the goal, but reward them while also not being attached to the outcome.
The whole idea here is to get back in front of your community in a way that pushes them forward because they (let’s face it, all of us) will soon be bombarded with holiday advertisements – potentially even through your own ad campaign – so make your connection memorable, if not a simple glorified thank you note.
I’ve started to roll these out and the feedback so far has been great. I think yours will be too.
PS // If you found this blog helpful, you’ll not want to miss my blog post on secrets to creating short and sweet social media content for greater success.
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Guess what THE BIGGEST CONVERTER is when it comes to social media content. Here’s a hint: it’s not linking to your website, although that is important.
According to experts, including a call to action (CTA) on places like Facebook can increase your click through rate by up to 285%.* So, why do so many brands forget to include a CTA? Here’s your chance to get a leg-up on the competition.
A call to action is simple direction where you tell people WHAT TO DO AND WHERE TO GO to accomplish your goal, typically in five words or less.
A classic CTA we’ve all seen is, “for more information, visit our website at www…” but did you know there are tons more? Including a CTA, PLUS A LINK, plus eye-catching social media content is the trifecta every smart social media strategist shoots for. Why? Because that creates the HIGHEST CONVERSIONS, be it more traffic to your site and sales or engagement right there on social media.
Remember, you’re on social media for a reason. TO INSPIRE ACTION. You have a GOAL to reach and objectives to accomplish which involve getting people to go from passive followers to active and engaged fans or customers. A fundamental piece of mastering social media is knowing how to put purpose behind everything you do on places like Twitter, Facebook, Instagram and Snapchat. Including a call to action is THE MOST CONVERTING piece of content in your entire post so included one.
HERE ARE HIGH-CONVERTING CTA COMMANDS TO CONSIDER FOR YOUR NEXT SOCIAL MEDIA CAMPAIGN:
For more information, visit…
Tag a friend
Leave a comment
Click to RSVP…
Share this post to support xyz
Click to donate (download, purchase or subscribe)
Doubletap (Instagram like)
AND THEN DON’T FORGET TO INCLUDE THE LINK if there is one. This is the most costly mistake you can make when posting to social media.
As independent as we like to think we humans are, we aren’t. We still need more than a simple push sometimes to get us to stop scrolling and actually pay attention. So the next time you sit down to write social media content, ask yourself: “what do I need my followers to do to accomplish my goal?” Then frame your social media posts around that with a simple CTA.
TIP: Jump on social media and follow a favorite brand or two. See if you can pick out their CTA. Once seen, you can’t unsee it! So, take a page out of their playbook.
This is step four of my popular “How to Inspire Action on Social Media in Five Simple Steps” process. You can download the official cheat sheet, which highlights all of the major ingredients needed for you to immediately begin infusing action-oriented language into your social media program. It is free for download here.
If you found this helpful, you’ll not want to miss my latest blog post on how to increase engagement on social media using emotion for greater results.
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