Spooked by Facebook’s algorithm? On this episode of Jessica Payne LIVE, I welcomed Karen Newland, Founder and CEO of YourGo2Gals, a boutique marketing agency which caters to entrepreneurs that are marketing their programs, products, services and eCourses via Facebook Advertising. Get the secrets to outsmarting Facebook’s “evil” algorithm straight from the source.
I welcomed special guest Ersilia Pompilio to the show. Ersilia is a pediatric nurse practitioner and the creator and CEO of Rogue Nurse Media. Ersilia Pompilio is a freelance writer, blogger, and podcaster for Nurses and Hypochondriacs. In Los Angeles she teaches writing and storytelling workshops to healthcare professionals through “The Well Written Nurse!” Ersilia will explain how she discovered and now OWNS her niche, ditched the naysayers and is now generating her own success and fulfillment through her passion for nursing and natural comedic talent.
Gerald (Jerry) Morales Jerry Morales is a successful Realtor with Keller Williams Silicon Beach, mentor and entrepreneur who has quickly grown to become a respected agent in the highly-competitive and world-famous city of Los Angeles. Jerry joined me on the show to break down the fundamentals to building a profitable business fueled by trust, an authentic personal brand and buzz building.
This week, we learned (again) that the world is a scary place. The instinct to retract is 100% legit and something I’m currently experiencing. Slowly, I’m stepping back out into the light and setting boundaries like crazy. Weeks like this, I’m not a fan of having to use social media professionally for work. But, I’m inspired every day from what I see in stories, tweets and posts. It’s inspired me to put together this post.
Here are three ways I’m using social media for good. Maybe you can too. Because we could use more good right now.
1. I’m posting something heartfelt to show I’m human.
Lately, I’ve started to reveal more about myself across my professional social media channels. I’m not talking about airing my dirty laundry, but expressing myself and using my channels as a platform to check in with myself and my community. This is 50% terrifying and 50% liberating and have noticed something pretty amazing. People are generally interested and supportive. For the time being, humans still run social media and I think are craving a genuine connection more than ever. Pull back the marketing speak for a little bit and think of something heartfelt to say across your professional channels. Even if it’s letting your followers know how you’re doing or encouragement, it will make you and them feel better.
2. I’m sharing positive/helpful resources across my network.
I want to feel useful right now and think you probably do too. So, instead of sharing another CNN update or angry post – not that those aren’t legit – focus on finding and sharing resources that help so that you and others can feel useful. There’s this great quote by author François Lelord who said, “happiness is feeling useful to others.” I personally believe that we can change the frequency of social media conversation in our own networks if we all focus on being helpful and maybe get a sense of happiness back. So, if you see someone trying really hard to raise money or help their local community or start a conversation, help them spread the word.
3. I’m setting boundaries while keeping myself open to conversations.