Jessica Payne was LIVE – Twitter announced this week that it’s doubling its character count to 280 characters. What should we as business owners and marketers keep in mind? Also, Casual Fridays is now informally known as “Big Hair Don’t Care” because, well look at it!
It’s nearly October, which means it’s practically December if you’re in planning mode for the holiday season and I feel you if you’re scratching your head, wondering where you’re going to find the time and creativity to get back in front of your customers.
Below are three ways you can excite your customers starting today in ways that won’t annoy them or be a pain for you well ahead of the crazy holiday promotion/advertising season. So, like now. The best part is you can smash these out over the next week and all of these ideas are free-ish. Most just take time and some involve you paying it forward with a product or one of your services.
Your creativity is in you, I can see it — buried somewhere underneath your carpool responsibilities and time sheets and easily fueled by a Pumpkin Spice Latte or three.
DO THESE OVER THE NEXT WEEK:
- Idea 1: Customer LUV Promotion
Find a handful of awesome customers (so, like 5?) and promote their business on social media for free. So it’s not a straight-up advertisement, be organic about it and use tags, highlight a milestone or just show them love for the positive change they are making in their community. Use your channel to celebrate them and be wicked subtle about promoting yourself. Reaching out will reignite conversations in a 100% authentic way and maybe reveal newer opportunities to work together. They’ll share it too, so boom, that will help your brand visibility.
- Idea 2: Host LIVE Videos
Now, I don’t mean makeup tutorials unless you’re actually in the cosmetic industry. What I’m talking about is use your iPhone or desktop and film (do we still say film??) a live 5 to 10-minute video this week to share important news, demo your product or heck, invite in a customer to talk to them very casually and quickly about a problem they’ve solved using your services or through your collaboration. Demonstrate that your clients/customers have reached a desired outcome or emotional state as a direct result from working with you. Have THEM tell the story. Focus on REAL and not perfect. Living rooms as the set and dogs in the background actually aren’t an issue on live social vids. I know a guy who DJs in front of a blue screen every week for his LIVE broadcasts. Choose the right environment for you. Just NO CONFERENCE ROOMS. Keep it casual.
- Idea 3: Surprise & Delight Out of Gratitude
Give away your product or services (either for FREE or at a discount) to a handful of lucky followers. This is a pure SURPRISE AND DELIGHT tactic – so don’t ask them to do anything upfront. Be 100% genuine about it and be committed and accept that someone you may reward might not reciprocate. That’s highly unlikely though if they are a follower. Use discernment. Choose people who have followed/contributed to your on-page conversations as they will more than likely share their gratitude among their network perhaps even refer you. That’s the goal, but reward them while also not being attached to the outcome.
The whole idea here is to get back in front of your community in a way that pushes them forward because they (let’s face it, all of us) will soon be bombarded with holiday advertisements – potentially even through your own ad campaign – so make your connection memorable, if not a simple glorified thank you note.
I’ve started to roll these out and the feedback so far has been great. I think yours will be too.
PS // If you found this blog helpful, you’ll not want to miss my blog post on secrets to creating short and sweet social media content for greater success.