PODCAST: Interview with PAZU founder Graeme winder

What does it sound like when you combine a passion for music education with the startup world? In the latest episode of the Brand Organics Podcast, Jessica interviews music educator, entrepreneur and PAZU founder Graeme Winder. Learn what inspired Graeme to revolutionize how kids and adults learn music and what best practices he has to share with aspiring artists and entrepreneurs striving for success in a competitive market. Here’s a hint: authenticity, authenticity authenticity.

To learn more about Graeme Winder and PAZU and to find out what kind of Music Mind you have, visit www.PAZUMusic.com.

LISTEN NOW:

For more information about the Brand Organics Podcast or to be a guest, contact us at info@strategyforimpact.com.

I’m a proud #CAChampionForChange and I love bringing together two of my passions: inspiring action on socialmedia and #wellness! A shout out to all of today’s participants! You are all now social medi…

I’m a proud #CAChampionForChange and I love bringing together two of my passions: inspiring action on socialmedia and #wellness! A shout out to all of today’s participants! You are all now social media masters. #maytheforcebewithyou #strategy #brandorganics #workshop #healthyliving via ripl.com

Meeting Betsy Berkhemer-Credaire today was both inspiring and humbling. Thank you Betsy for speaking about female leadership in high places, entrepreneurship and #PR.

Meeting Betsy Berkhemer-Credaire today was both inspiring and humbling. Thank you Betsy for speaking about female leadership in high places, entrepreneurship and #PR.

Back in the studio! Today, I interviewed entrepreneur, musician and PAZU founder Graeme Winder who is transforming music education. Watch this space! Test your music mind at PazuMusic.com via ripl.c…

Back in the studio! Today, I interviewed entrepreneur, musician and PAZU founder Graeme Winder who is transforming music education. Watch this space! Test your music mind at PazuMusic.com via ripl.com

It’s the weekend, kiddos. Crack open that creativity and let the good ideas flow. :: Breathe :: http://s.ripl.com/kdtptv via ripl.com #brandorganics #weekend #motivation #beyourself #self #strategy #p…

It’s the weekend, kiddos. Crack open that creativity and let the good ideas flow. :: Breathe :: http://s.ripl.com/kdtptv via ripl.com #brandorganics #weekend #motivation #beyourself #self #strategy #personalbrand

Abundance comes in many different forms. For me, it’s the ability to choose an arboretum as my office for the day. As a friend of mine says, “working doesn’t have to suck!” Indeed. What does abundance…

Abundance comes in many different forms. For me, it’s the ability to choose an arboretum as my office for the day. As a friend of mine says, “working doesn’t have to suck!” Indeed. What does abundance mean to you? #brandorganics

How to Tap into the Zeitgeist Using Hashtags

I use social media regularly for my clients, so it’s pretty easy to spot which hashtags are trending (or widely used) on a daily basis.

Hashtags are those funny words or phrases you’ve seen preceded by a # or hash sign on social media and now mainstream media. When used widely over a certain period of time a hashtag “trends,” or, “is trending.” You may recall Pepsi trended this week for running a terrible ad. People got upset and took to their favorite platform to share that frustration: social media. Hashtags can range from single events like Pepsi’s (#PepsiAd) to annual events (#Grammys, #MarchMadness) to more topical and evergreen topics (#ThisIsWhatAnxietyFeelsLike, #MondayMotivation). I use #BrandOrganics quite a bit to index my brand strategy posts and tweets so sifting is easier for my followers.

Not all hashtags are created equal and to understand their meaning takes pruning. Still, jumping on Twitter or thumbing through Instagram and looking at which hashtags people are using has become a simple and effective way for me to quickly tap into the zeitgeist without having to subject myself to the average news cycle – my self-care modus operandi right now.

Zeitgeist literally means “time mind” or “time spirit” and social media is an incredibly powerful tool if you’re trying to get a sense of important conversations or moments in time happening right this very minute. It’s not a replacement for face-to-face conversations or even professional journalism, but it’s a great supplement if you’re keen to understand the pulse of a pretty large group of humans at any given time. Do that and you can always come from a place of service by meeting others’ needs head-on.

Conversations that don’t happen at kitchen tables, in conference rooms or in classrooms sometimes only happen on social media.

So, hashtags aren’t just a fancy feature, but to me personally, a powerful listening tool. If you’ve never used social media before (the time to resist is over, people) consider using hashtags as a gateway to better understanding real-time conversations. Sometimes trying to decipher one is entertaining. As I write this blog post, #Rejected PunkBandNames is trending and it’s hilarious…and a testament to that irresistible ambrosia that is internet wit.

It keeps me coming back.

“If speaking is silver, then listening is gold.” – Turkish Proverb

One thing I’m trying to do more this year is listen. And listen, first. I listen first when helping a client create a brand strategy. I listen first when a friend has asked for advice. I listen first to my own inner dialogue when trying to navigate a tricky situation or a big decision. I can honestly say it has improved my confidence and relationships. I love it too simply because of the fact that doing so SLOWS EVERYTHING DOWN.

2017 is being dubbed “the year of building bridges” and a critical component of fostering inclusivity is getting out there (or on there) and listening to conversations. Social media is a fascinating place if you’re careful, mindful of the deadly traps of hateful hashtags or trolls in comments…and ultimately a little flexible.  I’m trying to expose myself to as many different points of view as possible without sacrificing my sanity or eyesight and so far I’ve learned a lot. Ultimately, it either serves me or is something I can immediately use to help my clients or grow my biz. I don’t have to agree with the conversation or even believe it for me to give me valuable insights into what matters to people now.

So, if you’re keen to add more value to your relationships, your business or inspire action, try tapping into the “time mind” that is the social media Zeitgeist! Hashtags can act as your pruners to help you navigate through to what interests you or at least give you a starting point. Whether they trend or not, you’ll have greater awareness of what people are thinking right this very minute by listening and can potentially take a more active role in improving their lives and yours in the process.

P.S. If this email resonates with your desire to improve your personal brand or social media strategy, reach out.


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