Ever come out of a business meeting or end a phone call knowing you weren’t entirely yourself? For whatever reason, you didn’t speak your mind or you let the other person run the entire conversation. I’ve done it. Many times. And the reason I’d feel horrible (despite a huge victory sometimes!!) was because I knew in my heart that I wasn’t authentic.
Doing this negatively impacted my self-esteem, not to mention my personal brand because after a while I couldn’t shake that feeling and it would show up in my work.
“Just be yourself” is something we tell our friends before a first date or interview. So, why aren’t we so open when it comes to marketing ourselves and our businesses? Especially businesses where we are the brand (hello, consultants, specialists and experts) or where there are personal elements integrated all over what we do. I don’t care if you sell insurance or lead meditation retreats — we ALL have the opportunity to be ourselves when we market our business.
So, why do we feel we need to sit behind a veil of perfection or marketing jargon instead of writing our own playbook when it comes to sharing our unique and powerful story? The truth is, that is our right and it’s perfectly fine and profitable to do so but a lot of things get in the way. Time, money, “smarter” marketers telling us to sell our businesses THIS way instead of THAT.
Well, I don’t subscribe to that paradigm anymore and I want to empower others who feel they want to put more of themselves into their business – and be successful because of it.
If you run your own business or are thinking of starting one, marketing can be daunting. Perhaps you’ve been putting off marketing because you’re not really quite sure where to start. Or, perhaps you’re hitting roadblocks like lack of engagement or (like me) difficulty telling your story.
That’s where having a clear, authentic brand identity can come in handy. So, knowing that, I want you to consider where authenticity (being open, adding personality and emotion) could play a role in driving action and impact for your business.
(Listen Now: Why Are Authentic Brands Successful?)
I know what you’re thinking. Authenticity is overused. Personally, I think it’s not used enough! Less talk, more action!! And that’s probably because there aren’t many guidelines on how exactly to infuse your brand with it in a way that directly correlates with your success. What if I told you that there was a simple set of steps you could follow to correctly infuse your brand with this kind of strategic momentum to drive action, impact and ultimately success for your business?
For the purpose of this post, let’s redefine success right here and now as impact, however you see that for your business. Maybe it’s sales, donations, visits, subscriptions…whatever works for you.
If authenticity and fulfillment are just as important to you as creating impact and success, then please use this formula. Spread it far and wide. It will help empower you to overcome some common challenges,
Last time I checked, you were pretty unique. You have the opportunity to tell a true, powerful and authentic story in a way that sets up your strategy to have greater momentum and create a bigger impact overall. And that’s all that matters because good people doing great things is what the world needs.
If you haven’t already, listen to the latest episode of my podcast where I take you step by step through the formula and be sure to click below for your free download of the Brand Organics Authenticity Formula For Success Cheat Sheet. I hope it brings you success and overall, fulfillment knowing that you’re being your amazing self.