Branding Myth: Busted. Will a Prettier Website Make Me Money?

I’m going to take on one of the most frequently-asked questions in web design. I get asked this question quite a bit. So, I’d like to share the same advice I give to my clients with you.
Forget pretty. Think functional. Your website serves a simple purpose and that is to get people to do what you want them to do. Buy, donate, sign up, join, enroll or subscribe – whatever the objective is – keeping the path to that objective well lit is the smartest thing you can do for your business.

Here are things successful organizations do to drive engagement on their websites:

  1. Explain who they are
  2. Explain what they do
  3. Explain who they serve
  4. Repeatedly offer easy ways to engage

Focus on functionality for the greatest impact. http://s.ripl.com/z81z6m #design via Ripl.com

Focus on functionality for the greatest impact. http://s.ripl.com/z81z6m #design via Ripl.com

Create massive #impact with every decision. http://s.ripl.com/9izcj7 #productivity via Ripl.com

Create massive #impact with every decision. http://s.ripl.com/9izcj7 #productivity via Ripl.com

Happy Earth Day Facebook Live Challenge

Happy Earth Day! OK, I’m challenging you to post a similar Facebook Live video on your own today doing something you love in honor of #EarthDay. If you do, tag this page so we can follow your adventures.

Between the deadlines and demands, it’s important to #pause. Here’s one of my favorite escapes. What about you? #strategybites Want to show off where you pause? #PauseChallenge

Between the deadlines and demands, it’s important to #pause. Here’s one of my favorite escapes. What about you? #strategybites Want to show off where you pause? #PauseChallenge