I’m going to take on one of the most frequently-asked questions in web design. I get asked this question quite a bit. So, I’d like to share the same advice I give to my clients with you.
Forget pretty. Think functional. Your website serves a simple purpose and that is to get people to do what you want them to do. Buy, donate, sign up, join, enroll or subscribe – whatever the objective is – keeping the path to that objective well lit is the smartest thing you can do for your business.
Here are things successful organizations do to drive engagement on their websites:
- Explain who they are
- Explain what they do
- Explain who they serve
- Repeatedly offer easy ways to engage